The folded silhouette—a subtle narrative concealed within the paper

This folded tag employs a minimalist bi-fold design—unlike conventional tags displaying information on a single side, it “hides” content within its folds: the front bears the brand logo, while unfolding reveals a complete textual introduction. It’s as though a delicate, literary annotation has been discreetly folded into the compact paper. The top hanging hole perfectly accommodates a cord, allowing it to hang securely from bags or fabrics. Opening it carries the ritualistic feel of ‘unfolding a little card’.

 Textured Paper, Gentle Sensation You Can Feel

The tag uses a matte paper with a subtle texture, offering a delicate tactile feel without the coldness of glossy coated paper. The paper's thickness provides just enough stiffness to hold its shape when folded, resisting flaccidity even after repeated opening and closing. Creases remain crisp, lending it a ‘light yet substantial’ artistic feel—like a tender page torn from a notebook.

 Light Printing Technique, Where Text and Patterns ‘Merge’ into the Paper

The hangtag's patterns and text employ a low-saturation light printing technique: the soft brown and orange-red colour scheme is gentle on the eyes. The handwritten font of the brand name ‘Madame Artisane’ flows with fluid grace, while the pattern's lines carry relaxed curves. Devoid of heavy ink weight, it resembles ‘traces lightly settled upon the paper’. This technique lends the hangtag a breathable visual quality; even densely printed with text, it never appears cluttered or chaotic.

Multi-scenario Adaptability – A Lightweight Connection Between Brand and Life

It serves as a ‘story card’ for branded bags, allowing customers to grasp the designer's intent at a glance; tied to handcrafted textiles, it becomes a testament to artisanal warmth; or used as a gift card for souvenirs, its folded pages filled with blessings, creating a more memorable impression than standard cards. It acts as a ‘lightweight bond’ between brand and daily life, conveying subtle emotions through a single sheet of paper without elaborate packaging.

Should you wish to tailor this folded tag to your unique style, we can customise it for you: adjust the dimensions to suit different items, switch to more textured materials like rice paper or cotton-textured paper, or replace the text and graphics with your brand narrative or bespoke blessings. Whether as an annotation for a handmade brand or a thoughtful touch for a gift, this tag can become a lightweight vessel imbued with your warmth.